QSR 101: LESSONS FROM OVER 14 YEARS WITH JOLLIBEE

Here are stories of my over 20 years of experience in the QSR industry at KFC, Jollibee and Chowking. This blog contains FREE lessons,insights and tips on HOW WE BEAT McDonald's at their own game here in the Philippines.

Sunday, May 18, 2008

STARS VS. SMARTS

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Sometime in June of 1988 we started training our first two batches of STore MaRkeTing or SMART Coordinators. They were our counterpart of Mc...

Tuesday, May 13, 2008

JOLLY BUBBLES:A DEMONSTRATION OF THE POWER OF BRAND JOLLIBEE

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One of the most intriguing examples of how brand magic works was when Jollibee launched Jolly Bubbles. I can still remember the reaction of ...

Thursday, April 24, 2008

C'MON BABY LET'S DO THE TWIRL

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McDonald's had sundaes and softserve cones in their menu but we didn't have anything to match these until we launched Jolly Twirls. ...

Wednesday, April 23, 2008

PEACH MANGO PIE: A PRODUCT 4 YEARS IN THE MAKING

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Peach Mango Pie or PMP as we called it, was Jollibee's answer to McDo's Apple Pie. It was also a product that was meant to fill up o...

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Tuesday, April 22, 2008

McD's DOLPHY COMMERCIALS: A Case Against Using Celebrity Endorsers

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"McDo's got Dolphy!" This was the buzz that spread around Jollibee HQ when we learned that McDonald's had contracted RP...

Thursday, April 17, 2008

THE DAY McDONALD'S "SOLD" JOLLIBEE'S BURGERS

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It was McDonald's 10th anniversary in the Philippines, and to celebrate this milestone McDonald's offered 10 Peso burgers! (If I rem...

Friday, April 4, 2008

THE BATTLE FOR LANDMARK

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"You've got to see what's happening at Landmark,"My boss, Abelle Carlos told me one day in 1988 . Landmark is a mall in Ma...

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About Me

tjm: I am now a BACKPACKING freelance Consultant and LIFE observer and blogger after a 10 year stint as a Training Consultant of Chowking Food Corporation. I was formerly the Training Manager of Jollibee where I worked for more than 14 years. Prior to that I was the Training Officer of Kentucky Fried Chicken (KFC) under the Foodmine group.

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